CAA set for take off with #WatchMeFly

The Children’s Activities Association (CAA) has launched Children’s Activities Week #WatchMeFly which will run from April 30-May 4 this year. As part of the week, major sponsor Morton Michel is backing a new global record attempt by CBeebies presenter Sid Sloane, who runs Eat Smart. Stay Active, his own healthy eating and activity programme for children and their parents. “To help celebrate this wonderful event I’m going to be doing a Guinness World Record attempt and I want you all to join in,” said Sloane, launching the week at the end of last year. “It’s going to happen during Children’s Activities Week and throughout that week I will personally be visiting some of the CAA clubs and activities throughout the UK….None of this would be possible without the lovely people at Morton Michel and we want you all to get involved, so sign up now!”

The aim of the event is to reinforce the value of the activities the CAA’s members provide while raising money for charity and highlighting the importance of using activities providers that are CAA members. “Children’s Activities Week is about showcasing, celebrating and promoting what we do,” said Sam Willoughby, acting general manager of the CAA. “We all know how amazing our activities are, but it is about parents being involved and feeling good about it.”

The week, which was launched at the association’s annual conference in London in November 2017, has #WatchMeFly as its theme as it encourages children and their families to dress up in their favourite flying outfits to raise money for the event’s charity partner, Caudwell Children. “It can be as simple or elaborate as you want,” said Willoughby, who wants activity providers to get families involved. “Join thousands of families as we celebrate soaring with children’s activities. There will be prizes and certificates galore, lots of fun and raising vital funds to support disabled children and their families at Caudwell Children. Tell parents that you and they are part of something much bigger.”

Also planned for the week is a national media showcase event at Under1Roof in south-east London to highlight the best children’s activities in the UK alongside partners and supporters. Several show ambassadors are promoting the week nationwide alongside Sloane including dancer and singer Kimberly Wyatt, Olympic hockey gold-medallist Sam Quek, Olympic swimmer Chris Cook, Paralympic athlete Richard Chiassaro and CBeebies presenter Katy Ashworth.

Sue Lee, md of Morton Michel said: “We are really excited to be supporting Children’s Activities Week. It is a week for everyone to get involved in, with a wonderfully crafted theme and in support of an incredible charity.”

Make sure you get in involved in #WatchMeFly at

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