Kids get own WUBL Water brand

There is a new water brand on the market specifically for young children.

WUBL Water is the brainchild of Two2Three2Four Ltd, a new start-up company that is entirely independent from any large drinks manufacturer. “We believe that making it easier and more fun for young children to drink more water is an important part of helping them be happier and healthier now and in the future as they grow,” said Mark Hainy, co-founder. “This is part of a very simple mission that guides everything we do: working towards a world where every child is healthy.”

The pure spring water that flows through the Mendip Hills is boxed at source in Shepton Mallet, Somerset. It comes in colourful, recyclable 200ml cartons with a telescopic straw. What really sets it apart is the WUBL marque – a preschool children’s lifestyle brand which as well as the water itself, includes a family of fun characters called the WUBLs and online digital entertainment at WUBLWorld.

“My business partner Leigh Tilley and I have established what we are doing under the umbrella of health, hydration and wellbeing,” said Hainy. “We are targeting the under fives with positive messages about diet, exercise, play and so on and doing this to give them a really solid start in life. What we are offering is a genuine alternative in chill cabinets for parents and carers to choose.”

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